KUWAIT: Zain Kuwait announced its strategic sponsorship of the 5th Outdoor Sports & Activities Expo in collaboration with USC Group, reaffirming its commitment to supporting local businesses and SMEs that are an important pillar of the national economy. The sponsorship highlights its dedication to contributing to domestic tourism and expanding the country’s recreational and sports ecosystem. Zain took part in the opening ceremony held at the Kuwait International Fairgrounds in Mishref, joined by the Governor of Mubarak Al-Kabeer and the Acting Governor of Hawally, Sheikh Sabah Bader Sabah Al-Salem Al-Sabah, along with Hamad Al-Musaibeeh, Corporate Relations Department Manager, officials from participating entities, and representatives of sponsors.
The exhibition, which runs until Saturday, November 1, brings together a wide range of Kuwaiti and international brands specialized in outdoor and marine trip gear, fishing, camping and outdoor sports. This gathering helps create direct opportunities for local small business owners, while stimulating seasonal retail activity and supporting sectors linked to domestic tourism such as hospitality, transportation and logistics.
Zain’s support comes as an extension of its approach to empowering Kuwaiti companies and providing effective marketing platforms for SMEs by supporting specialized exhibitions that attract tens of thousands of visitors and enable companies to showcase their products and innovations to the public. Through its partnership with USC Group, Zain also works on developing an annual calendar of high-quality events that keep pace with community trends and encourage families and youth to explore local and seasonal destinations.
