By Liverpool FC
Liverpool FC has agreed a new multi-year global partnership with Trimble, a global technology company, that will authentically integrate into the club’s infrastructure and operations.
This will begin with the redevelopment of the Reds’ Academy, which will include the creation of a full-size indoor pitch, a new outdoor pitch and stands, plus revamped and improved medical and sport science functions to aid the progress of the club’s younger age groups.
The project to reimagine the LFC Academy will use Trimble SketchUp®, creating a world-class environment for the next generation of Liverpool players to learn, train and thrive.
This collaboration forms part of LFC’s wider strategy to drive innovation and performance across all areas of the club, ensuring its facilities continue to meet the demands of the modern game.
The Trimble brand will also feature across Anfield and LFC’s digital platforms – which boast more than 215 million followers on social channels, 12 million subscribers on YouTube, and a cumulative TV audience of 583.3 million across all competitions during the 2024-25 season – strengthening visibility among the club’s global fan base and partners.
Ben Latty, chief commercial officer at LFC, said: “Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy.
“Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”
Rob Painter, president and CEO of Trimble, added: “Our collaboration with Liverpool Football Club is a pivotal step in expanding our global reach. LFC, much like Trimble and its dedicated customers, embodies excellence and a relentless passion for continuous improvement.
“We’re confident that this unparalleled exposure will propel the brand further with extended global resonance.”
Published 2 hours ago
