LFC and Coca-Cola will continue developing engaging experiences that bring fans even closer to the club and inspire memorable moments for Reds supporters.
Coca-Cola will also continue to have pouring rights across its full portfolio of much-loved beverages, ensuring supporters can enjoy their favourite drinks on matchdays at Anfield and at club events.
Ben Latty, chief commercial officer at LFC, said: “We’re thrilled to be extending our partnership with Coca-Cola, with a continued focus on enhancing the matchday experience at Anfield and expanding their support for LFC Women.
“Coca-Cola has helped us deliver some brilliant campaigns over the past few years, from unforgettable matchday activations to community-driven initiatives through LFC Foundation. With this renewed agreement, we’re looking forward to creating even more moments that celebrate both our men’s and women’s teams.”
Javier Meza, president of marketing, Europe at Coca-Cola, added: “Liverpool Football Club stands as one of the most storied and influential clubs in world football, with a historical legacy and a passionate global fan base. We’re excited to continue sharing moments of refreshment and enjoyment with fans through our partnership with the club.”
Coca-Cola’s partnership with LFC continues its rich heritage of supporting football at every level – from grassroots to global tournaments – and complements Coca-Cola’s ongoing league-wide agreement with the Premier League.
