Reopening marks new chapter for one of Kuwait’s top luxury shopping destinations
KUWAIT: Harvey Nichols Kuwait, operated by Alshaya Group, has officially celebrated the major refurbishment of its store at The Avenues, Kuwait. The store continued to welcome customers throughout the refurbishment, with the ceremony held Thursday marking the completion of renovation works at Kuwait’s most iconic luxury shopping destinations.
Pearson Poon, Vice Chairman of Harvey Nichols Group Ltd said: “Today marks the next chapter for Harvey Nichols in Kuwait and our long-lasting partnership with Alshaya Group. The beautiful new store is testament to this partnership, bringing our customers the very best luxury retail experience in the Middle East. With the very latest in-store design and shopping experience, we know that Kuwait’s Harvey Nichols store will continue to be an icon for local shoppers and visitors alike.”
“This reopening marks a significant milestone in partnership with Harvey Nichols,” said John Hadden, CEO at Alshaya Group. “This multi-million-dollar investment reinforces our shared commitment to delivering a world-class experience for the discerning Kuwait shopper. We know how excited our customers have been as they have seen the transformation of the store take place around them, as we connect local tastes with global trends and ensure that Harvey Nichols remains the ultimate destination for modern luxury in the region.”
The newly renovated store’s façade features 11,000 brass petals, capturing the beauty of Kuwait’s desert landscape.
Visitors experience the store’s ground floor, which features the footwear, accessories, beauty and fragrance departments.
(From left) Pearson Poon, Vice Chairman of Harvey Nichols Group Ltd, Julie Howett, Business Director of Harvey Nichols at Alshaya Group, Aisha Alshaya, Senior Operations Manager at Alshaya Group, and John Hadden, CEO at Alshaya Group, pose for a photo before revealing the renovated store.
Julie Howett, Business Director of Harvey Nichols at Alshaya Group, added: “The renewed store represents more than a transformation of space – it reflects our joint commitment to evolving with our customers and creates an environment that mirrors the sophistication and individuality of the Kuwaiti market. Together, we have designed an experience that connects global fashion and beauty trends with the modern Kuwaiti lifestyle.”
At the heart of the renovation lies a renewed focus on the customer journey. Every detail of the store – from the layout to the immersive in-store experiences – has been designed to create a seamless flow that inspires exploration, comfort and connection.
The ground floor now brings together footwear, accessories, beauty and fragrance in one dynamic destination, while the mezzanine level presents a fully refurbished, elegantly curated space for fashion – offering clients a complete luxury wardrobe in an inspiring environment. Curated zones, immersive shop-in-shops and a dedicated fragrance bar add new dimensions to the experience, blending comfort, creativity and sophistication.
Further elevating the experience, the Golden Goose “Younique Caffè” makes its Middle East debut at Harvey Nichols Kuwait. This innovative concept extends the Golden Goose Co-Creation experience into the culinary world — inviting guests to unwind and indulge in artisanal refreshments from a menu that blends authentic Italian coffee traditions with local flavors, all within a space infused with the brand’s effortless Italian charm. Guests can personalize their visit through quick, mood-based iPad interactions that reveal surprise messages on signature Golden cups or make their desserts and drinks even more distinctive by choosing from a variety of toppings and customizations.
The store’s façade, designed by British artist Giles Miller, continues to stand as a defining architectural feature. Composed of over 11,000 brass petals, it captures the movement and beauty of Kuwait’s desert landscape. Complementing this is the introduction of innovative digital screens, both on the façade and across key touchpoints inside the store, designed to energize the environment and enhance engagement with the Harvey Nichols brand.
In parallel with the redesign, the brand portfolio has evolved to reflect the store’s elevated positioning. Over half of the collection is now exclusive to Harvey Nichols Kuwait, reinforcing its role as the country’s leading luxury fashion destination. Each brand has been selected with intent – to elevate, to excite and to meet the evolving aspirations of clients. With its reimagined layout, exclusive brand offering, the addition of the Golden Goose Younique Caffè and innovative digital design, Harvey Nichols Kuwait once again stands as a symbol of luxury, creativity and partnership.
