KUWAIT: Kuwait Innovation Center (KIC) in collaboration with Keeta, successfully concluded the Closing and Awards Ceremony of the KEE Program, marking the completion of the program’s first edition dedicated to empowering local SMEs and emerging innovators through practical, technology-driven solutions. The KEE Program brought together entrepreneurs, startups and local talent to develop scalable solutions addressing real operational challenges within the food delivery and digital services ecosystem. The closing ceremony celebrated participant achievements, showcased innovative projects, and recognized the program’s top-performing teams.
The event featured a participant exhibition, official keynote remarks from Keeta and KIC leadership, a moderated leadership discussion, and an awards ceremony honoring solutions that demonstrated innovation, scalability and real-world impact. Mohammad Salah Alrefaei, Chief Executive Officer of Kuwait Innovation Center, said: “The KEE Program reflects our commitment to fostering innovation that is practical, market-driven, and aligned with national priorities. Through this collaboration with Keeta, we have provided local talent with a platform to transform ideas into solutions that contribute meaningfully to Kuwait’s digital economy and SME ecosystem.”
Max Qiu, General Manager at Keeta Kuwait, said: “The KEE Program represents a meaningful collaboration with Kuwait Innovation Center, whose leadership and deep understanding of the local innovation landscape have enabled emerging talent to work on real challenges. At Keeta, we are proud to support initiatives that translate innovation into practical value while empowering SMEs to grow within Kuwait’s digital economy.”
Awards and winning teams
The ceremony concluded with the announcement of the winning teams. First Place: Hidden Fees – Hidden costs from delivery apps, payment gateways and service providers can quietly drain your margins. Hidden Fees is a specialized platform designed to give restaurant owners total transparency.
Hidden Fees provides detailed, item-level analysis, we empower you to: Identify Leakage, Optimize Your Menu, helps in taking corrective measures to optimize the performance. Second Place: Movo – A platform that provides analytical solutions for fleet driver behavior, with predictive insights into increased operational hidden costs and a direct linkage between those costs and driver driving behavior.
Third Place: Fleetech – Fleetech is an operational SaaS platform built for delivery companies working with food delivery apps. It replaces manual, fragmented workflows, Excel sheets, WhatsApp messages, paper logs and delayed reports, with one unified system that automates data entry and gives management real-time visibility into daily operations.
Winning teams received recognition and awards, with selected solutions positioned for potential future collaboration and implementation opportunities. The conclusion of the first edition of the KEE Program highlights the value of cross-sector collaboration in strengthening Kuwait’s innovation ecosystem. By connecting industry expertise with entrepreneurial talent, Keeta and Kuwait Innovation Center aim to continue supporting SME-led innovation that drives sustainable growth and contributes to the country’s digital transformation.
