KUWAIT: Zain Kuwait, the strategic partner of LOYAC, announced its sponsorship of the Kontinue social entrepreneurship program, which aims to empower young entrepreneurs and startup founders to turn their ideas into scalable, impactful business models through an intensive six-week training journey.
Zain took part in the program’s launch event held at Boursa Kuwait, attended by LOYAC Board Member Futooh Al-Dallali, Zain Kuwait’s Youth & Partnerships Specialist Faisal Al-Duwaihees, and representatives of sponsors and partners. Trainers, mentors, and program participants also joined the gathering, where they had space to connect, build relationships, and exchange insights on the learning tracks the program will cover over the six weeks period.
Kontinue focuses on empowering the young participants with core skills and building a professional network that supports launching or scaling their ventures. The training plan includes intensive in-person sessions covering market needs, value creation, target segment definition, and more. Participants develop business models based on Babson’s Entrepreneurial Thought & Action theory, with the option to embed a social impact dimension in each project.
The program embodies Zain’s vision to empower the next generation of young entrepreneurs.
The program offers workshops led by innovation experts from multiple industries on key startup foundations and operations, including monetization, fundraising and investment readiness, legal requirements, and team management to carry the project forward. Each team will be assigned a dedicated mentor to track progress and provide hands-on guidance throughout the program. At the end of the six weeks, every team will present a minimum viable product (MVP) to a specialized judging panel. Upon completing the program, participants will have a business concept aimed at addressing a social challenge in Kuwait.
Zain’s support for this program aligns with its strategy to support education, youth empowerment, and entrepreneurship, under its partnership with LOYAC that has extended for more than two decades. This year also marked the tenth anniversary of the “KON” program, reflecting the positive impact of such initiatives in empowering younger generations. The program continues to build on the successes of previous seasons in preparing young Kuwaiti entrepreneurs to academic standards, reaffirming the role of startups in energizing the national economy and the private sector’s responsibility in supporting and enabling them.
