KUWAIT: Kuwait’s Ministry of Information said Monday it will rely on private-sector partnerships to drive its upcoming projects. The ministry said private expertise in media, artistic, and technical production would help boost output efficiency and support job creation for Kuwaitis. Such partnerships have become a recurring theme in government policy, especially under the “New Kuwait 2035” vision, which seeks to diversify the economy beyond oil revenues.
The announcement followed a meeting chaired by Minister of Information and Culture and Minister of State for Youth Affairs Abdulrahman Al-Mutairi, where ministry leaders reviewed major initiatives due to launch in the coming weeks. One initiative, the national project “Leadership by Will,” aims to celebrate the resilience of earlier generations and highlight the role of Kuwaiti determination in shaping the country’s future. No further details were revealed about the project.
The state-run news channel Al-Akhbar was another key focus. Officials outlined plans for a new identity, along with a special programming cycle set to begin in October. The ministry said these steps are intended to “raise professional standards and improve content quality to keep pace with modern media trends.” The channel marked one year since its launch on July 28. It began with seven daily bulletins and more than 15 programs, broadcasting around the clock from five studios. Officials have said previously that additional facilities were under development, with plans to expand output as production capacity grows.
Tourism promotion was also high on the agenda. Officials reviewed the “Visit Kuwait” digital platform, which will serve as a hub for cultural, entertainment, and tourism offerings. Plans include coordinated efforts with multiple entities and a marketing strategy built around digital tools and social media. Kuwait has identified tourism as a pillar of economic diversification, though the country lags behind neighbors such as the UAE and Saudi Arabia in visitor numbers and infrastructure. The platform, which is a public-private partnership, is expected to attract tourists and support Kuwait’s national economy. — Agencies
