The launch of the adidas-designed home and away kits has been the most successful in the club’s history, with unprecedented levels of demand across the world.
The home kit outstripped sales of last year’s launch by more than 700 per cent, with orders from 150 countries to date.
A total of 80 per cent of purchases have been made via the club’s ecommerce platforms, and LFC’s flagship Anfield store had its busiest week ever at the newly refurbished outlet, which was reopened in time for the new kit launches.
The home and away kits are available to purchase on LFC’s official online store, in official LFC stores (UK and internationally) and via the LFC Store app for delivery.
Reds legends past and present came together to celebrate the launch of the eagerly anticipated new adidas home and away kits.
Current players including Virgil van Dijk, Mohamed Salah, Ceri Holland and Curtis Jones joined in an Alice in Wonderland-inspired launch video, alongside greats such as Sir Kenny Dalglish, Ian Rush, John Barnes, Robbie Fowler and Jamie Carragher.
There have been more than 40 million views of the launch video content, including teaser, squad numbers reveal and the exclusive dreamlike video, which you can watch below.
