Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need.
With the rise of digital platforms, personal branding is more powerful and essential than ever. A well-crafted personal brand helps you stand out professionally, expand your network, and open new doors in every area of your life.
Building a personal brand can feel intimidating, like something reserved for influencers or CEOs. But the truth is, we all have a brand, whether we choose to use it to our advantage or not.
Smarter by CNBC Make It’s new online course, How To Build A Standout Personal Brand Online, In Person and At Work, is a practical guide to taking control of your narrative and putting it to work for you. From discovering what truly sets you apart to expressing it confidently, you’ll learn how to build a brand that both creates opportunities and authentically represents who you are.
Plus, we’ll share actionable tips to build a cohesive LinkedIn profile that attracts hiring managers, clients, and more.
This course is for anyone looking to grow their presence, from job seekers aiming to stand out in a competitive market to professionals striving to enhance their reputation and unlock new career opportunities.
Led by three personal branding and marketing experts, this course offers real-world advice to amplify your presence both online and in person.
This course will help you:
Define your personal brand and learn how to use it strategically Identify what sets you apart and communicate it with clarity Develop the ability to showcase your values, experiences and perspectives that AI can’t replicate Build a digital presence that boosts your discoverability and credibilityCreate a portfolio or online profile that best reflects your skills and potentialUse your brand to land better jobs, grow your network, or launch your own business
What you’ll get:
100 minutes of instructional video content, broken into digestible lessons A workbook with summaries and exercises Instant access to watch and read at your own pace Entrance to an exclusive online community to discuss progress and pitfalls in real time
Learn from three top experts:
David Rosenstein, a nationally recognized personal branding expert and career thought leader. He’s traveled across the U.S. helping thousands of professionals, from students to senior leaders, build standout digital identities that unlock real-world opportunities. With a background in career coaching, David combines actionable advice with 15+ years of performance experience to deliver workshops that are equal parts energizing and practical. Jenny Fernandez, MBA, a brand strategist, executive, and team coach who works with senior leaders and their teams to become more effective, cohesive, and resilient. She repositions leaders for success. Jenny is a LinkedIn “Top Voice,” TEDx speaker, and professional development facilitator. She is a Columbia Business and NYU faculty member, a Gen Z advocate, and a former CMO.Kait LeDonne, a New York‑based personal‑branding strategist and instructor. She turned her corporate day job into an in-demand personal brand and now teaches executives, professionals, and consultants how to turn their expertise and personality into seven‑figure businesses. She leads programs like Brand Launch and publishes the weekly “Build a Brand” newsletter, which provides branding frameworks to over 53,000 professionals. Kait is also a keynote speaker and frequent media commentator on LinkedIn growth and thought leadership.
Sign up today for How To Build A Standout Personal Brand Online, In Person and At Work, and use the coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $67 (plus tax). Offer valid July 22, 2025, through September 2, 2025. Terms apply.
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