KUWAIT: Zain Kuwait added four awards to its creative track record for its 2025 TVCs and media productions, which combined purpose, excellence in execution and meaningful community impact. This achievement came on the sidelines of the 13th edition of the Kuwait Creativity Award ceremony. Zain was honored during the ceremony organized by the Arab Media Forum, held under the patronage of the Minister of Information and Culture and Minister of State for Youth Affairs Abdulrahman Al-Mutairi, with the attendance of the Ministry of Information Undersecretary Dr Nasser Muhaisen, Arab Media Forum Secretary General Madhi Al-Khamees, alongside media professionals, artists, content creators and influencers.
Zain won awards for its 2025 National Holidays TVC, the mini-documentary A Wonderful World Beyond Borders, the Khaleeji Zain 26 TVC, in addition to the award for Best Personality in Public Relations that recognized Chief Corporate Affairs and Relations Officer Waleed Al-Khashti. The National Holidays TVC received wide public attention and engagement. Produced by Joy, its lyrics captured emotions of patriotism and pride, starring Kuwait and Gulf music icon Abdullah Al-Ruwaished, alongside renowned artists Mustafa Ahmed and Ibrahim Dashti. The lyrics were written by poet Salem Sayyar Al-Enzi and composed by Sulaiman Ghannam Al-Daikan.
Zain’s mini-documentary film, A Wonderful World Beyond Borders, highlighted the success story behind a historic achievement recorded by Kuwait in Guinness World Records, following an intercontinental robotic tele-surgery that surpassed 12,000 kilometers, linking Jaber Al-Ahmad Hospital in Kuwait with Cruz Vermelha Hospital in Brazil. The accomplishment was the result of close collaboration between the Ministry of Health, Jaber Al-Ahmad Hospital, Zain, and the Kuwait Foundation for the Advancement of Sciences (KFAS).
Dr Nasser Muhaisen and Madhi Al-Khamees honor Zain.
Waleed Al-Khashti receives the award for Best Personality in Public Relations.
The recognition reflects Zain’s creativity, identity and values.
In celebration of the 26th Arabian Gulf Cup (Khaleeji Zain 26) and to welcome Kuwait’s guests, Zain launched a TV commercial starring outstanding local talents Humoud Al-Khudhur, Khaled Al-Mudhaffar and Lulwah Al-Mulla. The TVC was vibrant with life, color and emotion, reflecting deep excitement and great pride in this tournament that holds a special place in the hearts of the Gulf’s people. The TVC opened in a lively village that embodied the spirit of Gulf communities, and concluded at Jaber Al-Ahmad International Stadium, which hosted the tournament’s matches and stood as a symbol of solidarity and unity through shared passion. It was not merely an advertising campaign, but a celebration of the Gulf spirit, its traditions and the unity that brings its peoples together.
Zain is keen for the creative character of its campaigns and artistic productions to remain a natural extension of its brand identity and values. They go beyond visual appeal to reflect the pulse of society and keep pace with its interests. From this perspective, Zain’s vision extends beyond providing digital services, toward building a presence that touches the details of everyday life and shares in people’s occasions, milestones and impactful causes. This recognition reflects the level of excellence Zain continues to establish across its marketing and advertising journey year after year, reaffirming its commitment to continuously developing this pillar as Kuwait’s leading national operator.
Zain is driven by a firm belief that media, across both traditional and digital platforms, has a tangible influence in shaping awareness and behavior, and that effective advertising remains among the most important channels for communicating with the community. The Kuwait Creativity Award aims to spotlight the advertising sector locally and across the Arab region by encouraging positive competition and showcasing creative talent, contributing to the development of professionals’ capabilities and strengthening their artistic skills. The awards also focus on supporting messages that carry constructive themes and positive ideas within advertising content.
